Betalo

Client:  Betalo
Role:  UX Designer
Year:  2016

Betalo is an international money transfer service, whose product is essentially an app that allows you to transfer money globally with very little transfer fees.  During the time I worked with Betalo, the company was only a bill paying service that allowed you to pay your bills using your credit card.

With this in mind, I reviewed, tested, and reworked their checkout process and redesigned ( or reskinned ) their existing platform.  In all honesty, I knew very little about financial markets or finance in general, so my drive or focus was rooted in my experince using other payment platforms/gateways like Paypal and Stripe.  As much as I pushed to shorten the distance between the time you enter your credit card to sending a payment, in the end a lot of the original checkout process remained. 

Shortly after I created the redesign, the CEO of the company brought in a new team that included a new CTO, Product Manager, and Designer. Therefor most of the design work I did isn't visible today.  However, the layout and flow of the current app were modeled after the work that we did during my time there.

Alexandra and Sofia

Wedding Invite
2019

Landing long
betalo – categorisation – v2
betalo – payflow – v2
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